Valentine’s Day is a holiday recognized worldwide, but in Japan, it follows a tradition unlike any other. If you’ve ever wondered, does Japan celebrate Valentine’s Day? The answer is yes—not just once, but twice! Japan has put its own spin on the celebration, with a unique two-part tradition that sets it apart from the rest of the world. Let’s take a look at how Valentine’s Day is celebrated in Japan and why it lasts beyond just February 14.
February 14 – Valentine's Day: Ladies First
In most countries, Valentine’s Day is a day when couples exchange gifts or share romantic gestures. However, in Japan, the tradition is quite different—February 14 is the day when women give chocolates to men. This custom dates back to the 1950s when confectionery companies popularized the idea, and over the years, it became deeply rooted in Japanese culture.
The chocolates given fall into different categories:
- Giri-choco (Obligation Chocolate): These chocolates are meant for colleagues, classmates, bosses, or acquaintances and are given as a gesture of politeness and appreciation, rather than romance.
- Honmei-choco (True Feeling Chocolate): Given to romantic partners or someone special, honmei-choco is often homemade or of higher quality to convey genuine affection.
Unlike Western traditions where both partners exchange gifts, Valentine’s Day in Japan is a one-sided event—but that’s where White Day comes in.
March 14 – White Day: Time for Men to Give Back
Exactly one month after Valentine’s Day, Japan celebrates White Day on March 14. This event was introduced in the late 1970s as a way for men to return the favor to the women who gifted them chocolates. However, there’s an unspoken rule called sanbai gaeshi (triple return), suggesting that men should give back gifts worth two to three times the value of what they received.
Popular White Day gifts include:
- White chocolate, cookies, or other sweets – A direct response to the chocolates given on Valentine’s Day.
- Jewelry, accessories, or plush toys – A more romantic gesture for those who want to express deeper feelings.
This two-part celebration creates a balance between giving and receiving, making Japan’s Valentine’s season stand out from the rest of the world.
Modern Trends: A Shift in Tradition
Over time, these customs have evolved, and not everyone follows the original Valentine’s Day rules. Many women now choose to skip giri-choco to avoid social pressure at work. Instead, newer trends have emerged:
- Tomo-choco (Friendship Chocolate): Chocolates exchanged among friends, especially between women.
- Jibun-choco (Self-Love Chocolate): A growing trend where people buy high-quality chocolates for themselves as a personal treat.
Some companies have even banned giri-choco in professional settings to prevent unnecessary obligations, reflecting the changing attitudes toward the holiday.
So, How is Valentine’s Day Celebrated in Japan?
While the core concept of Valentine’s Day in Japan revolves around chocolate, it’s much more than a simple exchange of sweets. It’s a holiday shaped by social customs, expectations, and modern adaptations. Whether it’s honmei-choco, White Day gifts, or jibun-choco, Japan’s approach to love and appreciation is both unique and evolving.
Would you take part in this two-part Valentine’s tradition? Let us know your thoughts!
Planning to Experience Valentine's Day in Japan💕
Make your romantic getaway unforgettable by staying at KABIN Kyoto or Osaka. Whether you're celebrating with a special someone, enjoying tomo-choco with friends, or treating yourself to jibun-choco, our stylish accommodations, prime locations, and thoughtful amenities provide the perfect setting for your Valentine's adventure.
Book directly for exclusive deals and create sweet memories in the heart of Japan! ❤️
